Sunday, June 01, 2025

Mini-Post: I Got You Covered... Pride Month!

How would you like a denim jacket to stuffs it to Trump?
Clothing brand Levi’s has unveiled its 2025 Pride month collection, at a time when many US companies are rolling back their involvement with LGBTQ+ Pride in the face of Trump’s attacks on DEI (Diversity, Equity and Inclusion).
Pink News
By Hilary Mitchell
May 29, 2025



The campaign, called “Meet You In The Park”, highlights the importance of safe spaces for queer people, with designs inspired by classic LGBTQ+ liberation iconography.

The San Francisco-based brand makes an annual $100,000 donation to Outright International, a global organization working to advance human rights for LGBTQ+ people across the world.


The Pride collection comes just weeks after a vast majority of the company’s shareholders overwhelmingly shut down an attempt to dismantle the company’s diversity and inclusion efforts. In April, less than 1% of Levi’s shareholders supported a proposal to abolish the company’s DEI programmes, Sustainability Magazine reports.

The proposal was submitted by the National Center for Public Policy Research (NCPPR), a conservative think tank that has been targeting corporate DEI initiatives.

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You can shop Levi’s 2025 Pride collection here.
Sadly they are sold out. 

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