Stand Tall!

Many companies have caved in after getting pushback from right-wing conservatives but a few stand tall besides us.

The North Face used a drag queen for a Pride advert and – you guessed it – bigots are whining

The North Face is being hounded by right-wing bigots who are demanding a boycott of the outdoor clothing brand after it launched its 2023 Pride Month campaign. 

Pink News

By Sophie Perry

May 26, 2023

Summer of Pride. This is the second year in a row it has run the campaign.

“Hi, its me Pattie Gonia, a real-life homosexual,” the drag artist said in the tongue-in-cheek advert. “I’m here with The North Face to help you come out … in nature with us.”

In the wake of conservative backlash against Bud Light, Target and Adidas over LGBTQ+ inclusive campaigns and products, homophobes were quick to direct their relentless ire at The North Face.

Controversial Republican representative Marjorie Taylor Greene took to Twitter, saying she now only wants to buy “generic brand clothing” to avoid “brands sexually targeting children”.

So far they are standing with us against all the crap the conservatives are throwing at them.

“The North Face online community is designed to be a safe, positive and inclusive environment. 

“It’s why we have a zero-tolerance policy against racist, discriminatory, threatening, abusive, harmful, vulgar or attacking social media comments, which will be removed immediately.

The ultra conservative Washington Examiner had this to say,

Rep. Lauren Boebert (R-CO) called for conservatives to boycott “woke” clothing retailer North Face following its new ad campaign featuring a drag queen.

[…]

“How many times do we have to explain to the woke marketing departments at these disgusting companies that America is not a nation of degenerates?” Boebert tweeted.

“It’s time to boycott ANY product North Face has ever made,” she added. “Let’s make it as shameful to wear North Face as it is to drink Bud Light!”

I’ll tell you what really is disgusting… it is white supremacist homophobe who use her public office to stir up divisiveness.

North Face, Target Latest Focus Of LGBTQ Culture Wars: Here Are All The Others

Forbes

By Conor Murray

May 24, 2023

Key Facts

• Bud Light faced boycotts and a dip in sales after it sent TikTok star Dylan Mulvaney, known for documenting her gender transition to her 10 million followers, a customized can with her face on it on April 1, with high-profile critics including musicians Kid Rock, Travis Tritt and John Rich and pundits Ben Shapiro and Candace Owens.
• Amid the Bud Light controversy, Tritt and other critics dug up a two-year-old Jack Daniels marketing campaign featuring drag performers from RuPaul’s Drag Race.
• Another Mulvaney collaborator, Nike, was condemned by Olympic athletes Sharron Davies and Caitlyn Jenner for its marketing campaign in which Mulvaney modeled leggings and sports bras.
• A months-old Miller Lite commercial for Women’s History Month, in which actress and comedian Ilana Glazer promotes the company’s commitment to recycling old advertisements it deems sexist to create fertilizer to brew more beer, resurfaced in mid-May and caught the attention of Joe Rogan and Shapiro, who slammed “identity politics” (Molson Coors forcefully defended the campaign, stating there is nothing “remotely controversial” about it).
• Critics jumped on Adidas for a trans-inclusive swimwear marketing campaign, including Davies, a frequent critic of transgender women participating in women’s sports, who tweeted the hashtag #AdidasHatesWomen.
• Starbucks debuted an ad in India last week depicting a father reconciling his relationship with his trans daughter, which some labeled sweet and “groundbreaking,” though it attracted criticism from Shapiro and other commentators.
• Critics including conservative pundit Dave Rubin recirculated a two-year-old campaign from Ford, who in response to internet trolls built the “Very Gay Raptor,” a Ranger Raptor car adorned with rainbow colors that has appeared in promotional materials and at pride events.
• The Los Angeles Dodgers came under fire from some Catholics, including advocacy group CatholicVoice, and Sen. Marco Rubio (R-Fla.) after it planned to honor The Sisters of Perpetual Indulgence, a charity that raises money for LGBTQ causes and performs in in drag dressed as nuns, at Pride Night, causing the Dodgers to uninvite the Sisters to the outrage of the Dodgers’ other LGBTQ partner groups.
• Target sparked outrage from conservatives including Megyn Kelly and Shapiro for selling trans-inclusive swimwear and items designed by a brand whose other designs have used Satanic imagery, leading the retailer to pull some items from its Pride collection, a decision that angered LGBTQ supporters.
• The North Face unveiled its second annual “Summer of Pride” marketing campaign featuring drag queen and environmentalist Pattie Gonia to urge customers to enjoy the outdoors, quickly sparking outrage from critics including Rep. Marjorie Taylor Greene (R-Ga.), who accused the brand of “sexually targeting children,” a false claim often used by conservative critics to target drag queens.

These boycotts are going to show us those who support us because they think that there is a profit supporting us and those companies that support us because it is the right thing to do.

Support those who support us.

This year's commercial