The Imagery Is Right Out Of The 1930s

The latest government push on undocumented immigrants is right out of the 1930s Nazi propaganda films.

It is American as apple pie. but...

Nazi-like’ ad campaign uses religious imagery

The Baptist News

By Mark Wingfield

October 23, 2025

Religious imagery plays a role in a controversial new ad campaign created by the Trump administration’s Department of Labor.

This follows similar trends seen already at the Department of Homeland Security under Secretary Kristi Noem. Both agencies are using Norman Rockwell-style posters that also remind viewers of a different kind of art.

Not only has the Labor Department’s ad campaign drawn comparisons to Nazi propaganda, it uses religious imagery to appeal to white Christian evangelicals, Trump’s most reliable political base.

One poster in the new series depicts a white Christian family appearing to be from the 1950s sitting on a pew together in church. The caption reads, “A Dream Worth Fighting For.” Another shows a white couple with two kids gazing at an idealized suburban home and a white-steepled church above, along with a school and a factory. The caption reads, “Our work on Project Firewall is critical in our mission to put Americans First and RESTORE THE AMERICAN DREAM.”

But people have noticed something, reminiscent from the past!

The poster campaign has been criticized for mirroring Nazi-era propaganda.

“The glossy, retro-styled posters feature white men in hard hats, lab coats and muscle shirts alongside slogans such as ‘America’s Future’ and ‘Your Nation Needs You!’ Critics note the deliberate absence of women and people of color, with only one poster including them — placed literally beneath a white man towering above,” says an article from The Voice. “Only one poster includes a woman and a person who may be a person of color — but neither are Black, Asian, etc. and both are literally positioned beneath a white man towering above them.”

The article continues: “The aesthetic centers white masculinity as the symbol of national strength, evoking imagery used by Nazi Germany to elevate Aryan men while erasing women and minorities from public life. In the 1930s, Joseph Goebbels’ Ministry of Propaganda popularized posters of blond, muscular men as the ‘ideal German worker.’ Women appeared only as mothers, while Jews, Roma and others were erased altogether. The Trump administration’s posters, Nehemiah D. Frank writes, follow a chillingly similar script: White men as the emblem of loyalty, patriotism and progress.”

It sure looks like they gave some AI a Nazis propaganda posters and said update these! This is signaling that the "American Dream" is for white families only, echoing 1930s Germany (where propaganda idealized Aryan purity) or 1950s U.S. ads that marginalized everyone else.

---

Update: 11/8 @ 7AM

It seems that the Norman Rockwell’s family are not too keen on the government using his art without permission!

Norman Rockwell’s Family Hits Out at U.S. Homeland Security Over Social Media Posts

The artist's descendants decry the use of his work "for the cause of persecution toward immigrant communities and people of color."

Artnet

Alina Cohen

November 3, 2025

• Norman Rockwell’s family has condemned DHS for using his art to promote anti-immigrant rhetoric on social media platforms.
• In an op-ed, they emphasized Rockwell’s anti-racist legacy, citing works like The Problem We All Live With and his evolving social conscience.
• DHS has previously misused art by Thomas Kinkade and John Gast, prompting broader criticism of its whitewashed historical messaging.

Norman Rockwell’s descendants are condemning the U.S. Department of Homeland Security (DHS) for misusing the artist’s work in its social media posts.

After DHS shared Rockwell reproductions across its X, Instagram, and Facebook accounts to promote its anti-immigrant rhetoric, Rockwell’s family published a November 2 op-ed at USA Today to highlight the artist’s anti-racist efforts. “If Norman Rockwell were alive today, he would be devastated to see… that his own work has been marshaled for the cause of persecution toward immigrant communities and people of color,” they wrote.

The Rockwell family’s op-ed targets three recent posts by DHS. The first, from August 20, features Rockwell’s Salute the Flag (1971) with the caption, “Protect our American way of life.” The image features a mostly white audience in the conservative garb of the early to mid-20th century and suggests a diversity-free American populace. Another depicts Rockwell’s Working on the Statue of Liberty (1946) accompanied by a link viewers can visit in order to “BECOME A HOMELAND DEFENDER TODAY.” A month ago, DHS posted Rockwell’s painting of a boy typing up a story about Daniel Boone with an invocation to “Manifest Heroism.”

It seems like the Republicans don't care about other's people property and using AI to make to twist his artwork in to racist propaganda.

---

Updated: 11/9 @ 8:30AM

This meme hits the spot;