Wow! The Super Bowl Ads And Halftime Show

I don’t know if you watched the game Sunday night but I think that the Super Bowl game  halftime show was amazing not just because of great performances by Shakira and Jennifer Lopez or that half time show made history, with the singers becoming the first Latina women to headline in over two decades, but because of the content, I wrote this on Facebook,

When I was watching the performance my thoughts were... the Evangelical Christians must be having a hussy fit. On top of the sexual innuendos they were speaking Spanish much of the time. All the trigger points for the conservatives.

And sure enough… The headline of the Fort Worth Star-Telegram said it all, “‘I’m so sad about this. Jesus come back soon!’ Super Bowl halftime show earns backlash.”

Meanwhile Hip Hop Wired wrote,

Either way, MAGA Twitter was not happy, taking to social media to broadcast their hate and clear ignorance.

Despite the ignorance being spewed, the messages being conveyed were loud and clear and the fact that two women of color over the age of 40 are still able to not only command a stage but dominate entire conversations proves that the choice to perform was a calculated risk that paid off.

“The Super Bowl is a very American event, as American as it can get,” Shakira said during Thursday’s NFL-sponsored press conference. “It’s also going to be a reminder of the heritage of this country, which is one of diversity.”

But it wasn’t just the halftime show but it was also the ads!

A look at all those LGBTQ Super Bowl commercials
GLAAD is cheering what it called “an unprecedented level of LGBTQ inclusion during Super Bowl LIV on FOX.”
OutSports
By Dawn Ennis
February 3, 2020

Commercials appearing in Sunday night’s Super Bowl cost as much as $5.6 million per 30 seconds this year, reports NPR. This year’s batch included funny, emotional, serious and thought-provoking commercials, as well as political ads. But what stood out to us were the diverse, inclusive campaigns.

“The level of diverse LGBTQ inclusion from over ten brands during advertising’s biggest night, coupled with Katie Sowers’ trailblazing role on the field as offensive assistant coach of the 49ers, marked a rainbow wave at the Super Bowl this year,” said GLAAD President and CEO Sarah Kate Ellis. “Family-friendly brands today include all families, including LGBTQ ones. GLAAD has long been advocating for brands to feature LGBTQ people in Super Bowl ads and this year American families saw and cheered a diverse range of LGBTQ icons — it’s about time.”

According to the article 11 ads had LGBTQ+ content including one with drag queens,
Sabra: Drag queens Kim Chi and Miz Cracker, alumna of VH1’s “RuPaul’s Drag Race”

And of course the conservatives where hopping up and down mad over the ad.

Despite pressure from the so-called One Million Moms group, the NFL and Fox Sports did not pull the Sabra ad featuring drag queens. As we reported, GLAAD launched its own petition calling on the American Family Association and 1MM’s executive director, Monica Cole, to call it quits.

So yeah besides being a great game, being played accord to Trump in Kansas, the show and the ads reflected the country’s diversity.