The same crowd that wants to keep politics out of sports has purchased a multimillion-dollar commercial spot to air during the Super Bowl.Daily BeastJosh FialloFeb. 4 2026Those hoping to escape the daily chaos of MAGA 2.0 during the Super Bowl may want to take a bathroom break after the National Anthem.Treasury Secretary Scott Bessent boasted on Wednesday about the pricey ad spot purchased to tout “Trump accounts,” set to air just after pop singer Charlie Puth performs the “Star-Spangled Banner” this coming Sunday.Bessent, 63, said he anticipates a “flood of sign-ups” as a result of the commercial airing in full on Feb. 8.“I would tell everyone to look for the commercial right after the national anthem at the Super Bowl this weekend,” he testified to the House Financial Services Committee. “I think we are prepared for a flood of sign-ups, and then they will go live on July 5.”The Treasury Department did not immediately respond to the Daily Beast’s request for comment.Thirty-second advertisements in prime spots cost $10 million for this year’s Super Bowl in Santa Clara, California, NBC has revealed. The average cost for standard spots are $8 million, and pre-game broadcast spots run at about $7 million, according to the Sports Business Journal.Semafor reported in January that a pro-Trump group would be footing the bill for the ad.
So enjoy the game but don't gag over the MAGA commercials!
Then we have the racist, xenophobic halftime show!
The conservative organization first announced its plans for a halftime show alternative following right-wing backlash to Puerto Rican superstar Bad Bunny.Hollywood ReporterBy Ethan MillmanFebruary 2, 2026Kid Rock is set to headline Turning Point USA’s MAGA-friendly alternative “All-American” Super Bowl halftime show, the organization announced on Monday.TPUSA — the organization co-founded by the assassinated right-wing political figure Charlie Kirk — had first announced its plans for a halftime show of its own last fall, following conservative backlash over the selection of Puerto Rican superstar Bad Bunny to headline this year’s event.“We’re approaching this show like David and Goliath,” Kid Rock said in a statement of the upcoming show. “Competing with the pro football machine and a global pop superstar is almost impossible … or is it?”[...]Aside from Kid Rock, a vocal Trump ally, the lineup also includes musicians Brantley Gilbert, Lee Brice and Gabby Barrett. The show will air on TPUSA’s socials, as well as Daily Wire+, Real America’s Voice, TBN, CHARGE!, The National News Desk, NTD.com and OAN News.“The All-American Halftime Show is an opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family and freedom,” Turning Point USA spokesman Andrew Kolvet said in a statement.
Not one of them have won any Grammys!
The simple fact is that they are having an alternative halftime show because Bad Bunny is Latino and sings in Spanish. Never mind that he just made history by winning Album of the Year at the 2026 Grammys—his 6th win total—that clearly doesn't matter to the MAGA crowd. He has over 100 Latin Gold/Platinum records and a massive global reach! But none of that matters because they have has-been Kid Rock, an artist who hasn't had a major hit in nearly 20 years and has zero Grammy wins to his name. To me it seems like is was for Trump's patronage he would be a nobody.
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