Thursday, November 13, 2014


There is a CDC public service advertisement that features a nationally known trans-woman.
Op-ed: Why An Ad Featuring A Transgender Woman Means So Much
A new national CDC campaign features a transgender woman as its spokesperson for the first time ever.
By Jennifer Barge
November 11, 2014

The Centers for Disease Control and Prevention just launched a new HIV awareness campaign this past September simply titled, “HIV Treatment Works.” It's CDC's first campaign of its kind, utilizing the stories and faces of people who are living with HIV and are on treatment for the condition. Fifteen people across the country were chosen to share their challenges and successes with staying in treatment for HIV. The campaign will feature print ads for magazines, posters and billboards. Participants also created public service announcements that will be hitting cable stations over the next few months.

As a local resident of Asheville, N.C., and a long-time survivor of HIV/AIDS, I was thrilled to be asked to be one of the 15 people across the country to take part in the campaign. It is a groundbreaking project showing that an HIV/AIDS positive diagnosis does not have to be the end, but instead the disease can be managed and risk of transmission can be diminished. The campaign urges people, who have HIV to seek medical care, start taking medications and adhere to treatment. I was pleased to bring national focus to North Carolina, especially the western part of the state as we are continually overlooked for funding in regard to HIV/AIDS.

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