Tuesday, February 05, 2013

There’s Gold In Them There Hills!

I read an article this morning about a lingerie company that makes lingerie for trans-women and that reminded me of a story of a person I know who runs a store for trans-women. The article, Transgender Lingerie Brand, Chrysalis, Fills An Important Void in the Huffington Post said,
It's an important niche in the market: There are an estimated 700,000 transgender people in the U.S., according to a 2011 study, but few options catering to them in the market. The response to Chrysalis Lingerie across the Web has been widely positive and the brand was featured on the Style Network's documentary, "Born Male, Living Female."
When I read that I immediately thought of the story J told one time at a support group meeting about how he wanted to order large size shoes for J’s store at a trade show. When J asked a vendor there about women’s shoes size 11 - 16, the salesman asked why so large. J told him it was for crossdressers, the salesman said that he wanted nothing to do with them. Then J mentioned that he wanted to buy several hundred shoes… the salesman said, “How many and what sizes?”

J said that is a typical reaction J gets when ordering clothes for us, at first they draw back and until they realize how much money is in clothes for the trans-community. As we come out of the closet manufacturers are starting to see the potential for marketing to us and are make clothes for the trans-community.

1 comment:

  1. There is nothing like good old capitalism. Our money is as green as everyone else's money. Based upon conversations with J, he does a lot of buying in large numbers since we are present in large numbers.

    Leann

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